In this economic climate, if you were told that you could get a 500 percent return on your investment, you would ask two questions: What’s the stock? And how much can I buy? This is what the Fitness Industry Council of Canada (FIC) has presented to the Canadian government in our ask that they make gym memberships and services tax deductible in the next budget. Not only is...

In March 2020, two pandemics collided: COVID-19 and physical inactivity. Prior to COVID-19, inactivity was a leading global concern. The Lancet medical journal wrote: In view of the prevalence, global reach and health effect of physical inactivity, the issue should be appropriately described as pandemic, with far-reaching health, economic, environmental, and social consequ...

Those New Year’s Resolutions to exercise more, eat less, give up alcohol or quit smoking might not be going so well – particularly in COVID times. This is exactly why everyone needs to know how exercise can help. Exercise is a proven treatment for both physical and mental health. The WHO recommends getting 150 to 300 minutes of exercise each week to reduce your risks of ch...

Why is it that despite good intentions and a real desire to change, most people fizzle out when it comes to building healthy habits? This cycle of starting up and fizzling out on an attempted lifestyle change is so common that we’ve given it a name, The Fizzle Factor™. But why is it that we fizzle out? It can’t possibly be that we are all lazy, unmotivated, undisciplined or ...