Franchising

Friendship makes a business thrive!

Anyone familiar with the LIVE WELL origin story knows it as folklore. But on the eve of LIVE WELL’s 10-year anniversary, and with today being International Friendship Day, it is worth repeating. After the birth of my fourth child, I had lost my way with exercise. As a trained clinical exercise physiologist, I loved exercise with great passion – after work, you would always ...

Canada's investment in fitness - is it worth it?

In this economic climate, if you were told that you could get a 500 percent return on your investment, you would ask two questions: What’s the stock? And how much can I buy? This is what the Fitness Industry Council of Canada (FIC) has presented to the Canadian government in our ask that they make gym memberships and services tax deductible in the next budget. Not only is...

Looking forward: What does fitness look like in 2025.

In March 2020, two pandemics collided: COVID-19 and physical inactivity. Prior to COVID-19, inactivity was a leading global concern. The Lancet medical journal wrote: In view of the prevalence, global reach and health effect of physical inactivity, the issue should be appropriately described as pandemic, with far-reaching health, economic, environmental, and social consequ...

Why we have to exercise today!

Those New Year’s Resolutions to exercise more, eat less, give up alcohol or quit smoking might not be going so well – particularly in COVID times. This is exactly why everyone needs to know how exercise can help. Exercise is a proven treatment for both physical and mental health. The WHO recommends getting 150 to 300 minutes of exercise each week to reduce your risks of ch...

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